LeapFrog Thrilled With Response to LeapPad
LeapFrog, the popular developer of children’s learning products, is excited about LeapPad, their newest product. And I have to say, with kids taking on their parents’ tech toys at progressively younger ages, this may be a way to keep them from tugging at your sleeves for that iPad.
Founded in 1995, the company has developed a strong reputation for providing children up to 10-years-old with quality educational products. Licensing well-known animation characters (like the Disney Princesses, Dora the Explorer, and SpongeBob Squarepants) and producing interchangeable games and cartridges for many of their interactive devices, the LeapFrog brand has become a staple toy supplier in many households.
Unveiled in late June and made available for pre-sale on June 29th, the new LeapPad, a product created to resemble Mom and Dad’s tablet computer, sold out its pre-sale inventory in two weeks. With a manufacturer’s suggested retail price of $99, the children’s learning tablet includes an on-board camera and video recorder. By the end of the year, the LeapPad will also have a library of more than 100 game cartridges (with an MSRP of $24.99) and downloadable apps (with an MSRP of $5 and up). A nice plus — the existing library of Leapster Explorer cartridges and apps is cross compatible with the new LeapPad.
Without a doubt, this will be LeapFrog’s major player for the 2011 Christmas toy season. In its latest press release the company is noting that, with the pre-sale sellout, “even Santa may be left empty handed.”
Pre-season publicity hype? Who knows. But if you’re a fan of LeapFrog products, you may not want to chance waiting.
For more information go to www.leapfrog.com.
